Mumble rap has taken over the genre causing most rappers to focus less on content and more on the beat that is produced. But, there is one man who is staying true to his roots and is trying to make the world a better place through his music.
Aubrey Graham, better known as Drake, is a 31-year-old Canadian rapper, singer, songwriter, record producer, entrepreneur and actor. He has released ten albums, but his latest single
“God’s Plan,” and the music video that follows it may be the highlight of his career.
“I have always been a fan of Drake because his music is very genuine,” said Macey Higgings a freshman nursing major at Piedmont College. “He cares about his fans and that is shown
through his music and actions.”
“This is the most important thing I have ever done in my career,” Drake states in an Instagram post a few days before the video is released.
The budget for the music video was just shy of $1 million, and rather than spending all the money to make an extravagant music video, Drake shares the wealth.
Miami is well known for its night life and party scene, and is also a go-to spot for musicians to film their music videos. Most of these videos show vibrant colored Lamborghini’s, yachts, stacks of money, penthouses and expensive liquor. Yet, none of these videos show the other side of Miami, the less glamorous areas that house those that are desperate for help and are barely getting by.
In the music video, Drake goes to these areas and gives scholarships to undergrads. He donates money to the Overtown Youth Center and Lotus House, a local charity and shelter that helps homeless women and children, many of whom were victims of domestic and sexual abuse. He buys people cars, gives money to the fire department, takes people on shopping sprees and drops wads of cash into strangers’ laps.
“I really appreciate that Drake took a different approach to this video, he gave people a glimpse of what life in Miami is really like,” said Tyquam Dickerson, a freshman political science major at Piedmont College.
Dickerson lived in Miami for a few years while he was in middle school. He only lived there for a short amount of time while his dad was switching jobs. He can recall seeing homeless people on street corners and his friends coming to school wearing the same outfit multiple times.
“Dade County is not what mainstream music has made it out to be, my friends would come to school wearing shoes with holes in them because their families couldn’t afford new ones,” Dickerson recalls.
Miami’s poverty rate is 21.3 percent and some of the neighborhoods there are amongst the most dangerous in the country. By giving back to the community, Drake has made an impact on families lives and will hopefully start a trend in the music industry. A trend that will get artists to be more generous with their money and give back to the people who are less fortunate.
“This music video is probably one of my favorites, Drake gives back to the community and supports his fans in a way that a lot of rappers don’t normally do,” said Domonique Steele, a sophomore nursing major at Piedmont College.